Creating a PubSub subscription is "like running a web search, except the results are returned when they happen - in the future. The results of your subscriptions will be delivered as an RSS file you can view on the web or in an RSS reader. "
It´s worth a try, though I´d see it rather integrated into the Google Newsalert service, as this is related to a search engine. In fact, even this service brings some false hits, which include the search term but aren´t really about the search topic. Monitoring events, products and companies should though be much easier with a RSS feed.

RSS on google would be nice. however, on netcraft recently an article was published speaking about RSS and its severe traffic implications: http://news.netcraft.com/archives/2004/07/19/rss_traffic_burdens_publishers_servers.html - imagine what google would have to go though!
à propos RSS: i just published an "RSS common usability errors report" (see my blog), and ad++ has fully passed all tests :-)
Posted by: helge | Thursday, July 22, 2004 at 13:43